Confused? Email deliverability failure is probably one of the most common causes of losing out on hot leads as it is also the most neglected one. Such a situation arises when the intended email actually lands up in the Spam folder and not in the subscriber’s inbox.
This is where the importance of Email List cleaning comes in. You’d probably not give this bit much attention, but it’s actually quite a big deal. As a content marketer, you’d have heard of the Content is the King? But, for an email marketer, your brand’s reputation is the King. In such scenarios, it is your mailing list that needs to be cleaned since a bad quality email list can leave a bad impact on your sender reputation.
But how do you define a clean email list? Well, in most cases, a good or a clean email is the ID that has interacted with you at least once in the last 6 months. It is important that you maintain a clean email list because of two big reasons- Spam Traps and Unengaged users. A great way to make it possible is by using email list cleaning tools.
To begin with, let’s see why anybody would need a product like the ones we’re going to discuss in a bit. Here’s why:
It is always helpful to know that the work you’re doing is actually worth the effort. Imagine sending a beautiful email to hundreds of people every day, only to find that most of them did not receive them or half of the email IDs you used did not exist in the first place! It’s always great to have your work verified before you start expecting the results- helps run things on track without any deviations on the way.
Once you know you’ve been sending your emails to the right people, it would certainly mean that those emails are landing up in their inboxes. And this is great because the first step of the way is already achieved by making sure that the message has been delivered to the right person and at the right place. There are plenty of email list cleaning tools that can make it happen.
Once the right people start reading and viewing your content on their email, they are definitely going to pay attention to you, which is great for your business! Because at some point, you’re going to create a brand recall value for your business and they’d be reaching out to you for whatever it is that you’re offering to them. Once you’ve got the right target audience reading you stuff, half your battle is already won! You can do it through email verification and list cleaning services.
Getting hot leads fast and frequently will have your numbers sharing up in almost no time. Visible results are what is going to take you forward in business and help you make a mark in the industry- this is why doing the right thing at the right time is important. The result is what drives a business but it’s what you’re doing to get there that matters the most.
Now that we’ve gone through how crucial it is to have a clean Email List, let’s get onto knowing a bit about the various email cleaning services that we have available. Because hey, you don’t always need to do all of your work on your own!